Many have long wondered just how many users are actively watching content on the Apple, and starting soon we’ll get a deeper look into those numbers. Nielsen, the company behind tracking statistics related to all sorts of entertainment, has announced today that it soon plans to start breaking out metrics for connected devices, including the Apple TV (via Variety).
Specifically, Nielsen is looking to track how many homes in the United States own a connected device like the Apple TV and how much time is spent watching content on it versus traditional television. Nielsen will break the information out on a by-device basis, so we’ll be able to analyze Apple TV usage alone, as well as how it compares to other set-top boxes like Roku.
In a statement, Nielsen executive Sara Erichson explained the importance of tracking connected devices. Erichson explained that this data will allow for content creators to better now their total audience and for them to make more informed decisions regarding their content.
Nielsen collects its information from a nationwide panel that includes 40,000 households with more than 100,000 TVs and 50,000 TV-connected devices. Soon, however, we’ll know much more about those TV-connected devices. Nielsen will begin making the data available on April 25th.
